Ahmed El Sherbeny

Founder & CEO

For over 20 years, Ahmed El Sherbeny has been a noteworthy leader in the business development and marketing consultancy space in the Middle Eastern region. You may know him from his work as the founder of USHER-MA, but Ahmed can also be credited with contributions to several marketing management and advisory roles across Egypt, KSA and the UAE. With a wealth of experiences in competitive brand strategies and marketing consultancy services, Ahmed displays profound enthusiasm as a leader with proven ability of managing business development, sales and marketing teams into achieving corporate goals.
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Ahmed El Sherbeny is founder & CEO at USHER-MA. Since founding USHER-MA in 2014, Ahmed has established a forward-thinking marketing advisory agency, blending marketing consultant services with creative thinking and state-of-the-art technology.

As a driven leader, Ahmed is passionate about helping business owners establish growth through competitive marketing consulting strategies. His goal is to empower business and marketing strategies, elevate revenues, and navigate the challenging journey of marketing a business. Ahmed aims to identify the root of the marketing gap in a business, extract data-driven solutions, whether it be branding or marketing related. Not only is his passion seen through the work in USHER-MA’s growing clients, but also for established enterprises.

Ahmed El Sherbeny’s leadership mindset has set a benchmark for USHER-MA. With a team of trade marketing experts and brand marketing professionals as well as consultants and managers, USHER-MA always strives to exceed expectations. This work ethic has enabled USHER-MA to work with both national and regional clients in a variety of industries, including ICT, Real Estate, Construction & Architecture Consultancy, Health Care, Child Development, and more.

At USHER-MA, Ahmed is responsible for all aspects of the firm’s strategy, operations and team to ensure the client’s success. He leads the firm in its vision to deliver top marketing advisory services in the marketing consulting industry.

Ahmed’s has previously worked in Stanley Black and Decker in KSA, LUNA Egypt, KIA Motors and UAE-based Distribution & Trade Company of SEB Group International.

His achievements In Stanley Black & Decker go beyond raising revenues past their target objectives year after year, but more specifically accomplishing the ‘double the business in 2 years’ plan, receiving the global outstanding performance award, managing over 30 trade and consumer events across four years, and expanding DEWALT and Black & Decker’s service centers with standardized layout, operation processes and branding activities. In his other roles, he accomplished redesigning and launching several campaigns in LUNA Egypt, as well as designing, managing and implementing campaign launches, events and competitions for Kings Stores that resulted in significant revenues increase.

Ahmed specialized in business development and marketing consultancy. He works with a diversity of business transformations in growth strategies, cost reduction, performance improvement and marketing management.

Ahmed El Sherbeny holds a Masters of Business Administration from the University of Strathclyde, Business School, Glasgow since 2011 and currently resides in Egypt.

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